Naples, Florida · On Naples Bay

Collier County's original independent yacht broker since 1988.

The First · Est. 1988 The first independent full-service brokerage in Collier County Founded by Pete Peterson — and still independent, still owner-run, nearly four decades on.
Where we sit At the Naples Boat Club, above the Ship's Store — right on the water at 895 10th St. S.
Scroll
1988
Founded on
Naples Bay
100+
Years combined
brokerage experience
30–58ft
Center consoles
to motor yachts
Independent
Owner-run.
Not a dealer desk.
01
The House · Est. 1988

Three things a dealer
desk can't give you.

Independent · Licensed & Bonded · On the Water
No. 01 — Independent

A broker who works for you — not a brand.

Naples Yacht Brokerage has never been a franchise or a dealer outpost. Pete answers his own phone, and the advice you get is about the right boat for you, not the inventory someone needs to move.

No. 02 — Experienced

100+ years, under one roof.

Pete has sold boats since 1978 — sailboats, trawlers, sportfish and motor yachts on Lake Michigan, Galveston Bay, the Gulf and the Bahamas. With Debbie and Charles, the office carries a century of combined market memory.

No. 03 — Local

On Naples Bay, at the Boat Club.

We sit above the Ship's Store at the Naples Boat Club — wet slips, a service yard and a boathouse at the door. In one of America's most beautiful cities, it makes sense to pair a boat purchase with a visit.

02
Current & Recent Brokerage

On the water now.

A look at the kind of vessels moving through the office — center consoles, sportfish, downeast, trawlers and motor yachts from roughly 30 to 58 feet. Inventory turns through the Naples season; call Pete for the live list.

Representative of recent & current inventory · live list updated weekly — call (239) 434-8338

03
Naples Bay and the Naples Boat Club — home of Naples Yacht Brokerage Pete Peterson · Founder & Principal Broker · Yacht broker since 1978
The Founder

He arrived in Naples aboard a Westsail 32 — and never left.

"A friend convinced me I should start my own business instead of going to work for a dealer. So I did."

Pete Peterson started selling boats in Houston in 1978 — new sailboats and trawlers — then moved to Florida's Space Coast in 1983 after sailing the Bahamas. When the Petersons sailed into Naples aboard their Westsail 32, Pete founded Naples Yacht Brokerage: the first independent full-service yacht brokerage in Collier County, and still the oldest.

Read the full story
Right at the dock

A working waterfront.

Our property isn't a storefront in a strip mall. It's a piece of Naples Bay — a condominium boathouse, a marine service yard, and wet slips, with the brokerage office above the Ship's Store. Survey, haul-out and sea trial happen steps from the desk.

Why Naples

Buy a boat, keep a vacation.

Naples is one of the most beautiful cities in the country, and the brokerage sits in the heart of it. Out-of-town buyers fly in, see the boat, and make a few days of it. We help with everything from showings to the slip she'll live in.

04
What we do

Both sides of the
closing table.

Buy · Sell · Survey · Slip
For Buyers

Buyer's representation

Market analysis, off-market intel, sea-trial coordination, independent survey, escrow and closing. We'll tell you when the boat you love is the wrong boat.

For Sellers

Listing & marketing

Professional photography and video, then synchronized listing across YachtWorld, YATCO, Boats.com and our own site — plus a private buyer list we actually call.

On Site

Survey, service & slips

Our marine service yard, wet slips and boathouse mean survey, haul-out and storage are handled on the property — not scattered across three vendors.

Every Hull

From console to cruiser

Center consoles, sportfish, downeast, trawlers, cruisers, motor yachts and sailboats — licensed and bonded across the categories Naples buyers actually want.

Next step

Whether you have a boat to sell or a wish list to fill — it starts the same way.

A phone call. No form-bot, no autoresponder. Pete answers his own line.